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2017 Toyota Prius Chops $1210 from Price with New Base Model

2016_Toyota_Prius_Two_01_D5FE639E78E0840DF532DA765E776E1F26767A9B

Perhaps Toyota is getting a bit worried by the Hyundai Ioniq, a cheaper and more efficient alternative to the quintessential Prius hybrid, because it has dropped the price of the 2017 Prius by a significant $1210 as part of a midyear change. The lineup now includes a Prius One trim level—it had previously started off, illogically, with the Prius Two—and has a lower base price of $24,360.

That’s still $1325 higher than the Hyundai Ioniq Blue’s starting figure of $23,035 and $575 more than the related Kia Niro’s $23,785 base MSRP, but it narrows the gap between the Toyota and those upstart Korean competitors. And the Prius One is not completely stripped out, either: standard equipment includes automatic climate control, cruise control, a backup camera, and, impressively, active-safety features such as forward-collision warning and lane-departure alert. All that the Prius One is missing compared with the Two is a spare tire, a rear wiper, and seatback pockets on the driver and passenger seats.

The 2017 Prius One doesn’t differ at all mechanically from the more expensive Two, Three, and Four models, and it should achieve the same 52-mpg EPA combined fuel-economy rating. Even more miserly shoppers should look at the Prius Two Eco, which achieves 56 mpg combined. That still doesn’t quite top the Hyundai Ioniq Blue, however, which hit a combined 58 mpg in the EPA’s tests. Let the hybrid price and fuel-economy wars rage on!


Article source: http://blog.caranddriver.com/2017-toyota-prius-chops-1210-from-price-with-new-base-model/

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