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Audi makes actor think faster

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In the latest viral video to join our charts, Audi pairs up with social media site Reddit for “Ask Me Anything,” an occasional interactive Web series.

“Ask Me Anything,” or AMA, is a popular feature on Reddit, and it’s as straightforward as it sounds.

However, in this 30-minute video — appropriately titled “Think Faster” — Audi adds a little twist. Actor Adam Scott, of “Step Brothers” and “Parks and Recreation” fame, is asked questions submitted by Reddit users while being driven at high speeds in a 2018 Audi TT RS around Willow Springs Racetrack in California.

Sal Masekela serves as host and asks Scott questions while the car tears around corners and is launched through the straightaways. About halfway through the video, Scott and the driver switch seats and Scott continues to answer questions, though at a noticeably slower speed.

This was Audi’s second tie-up with Reddit on AMA. It has also sponsored an AMA episode with actress Elizabeth Banks.

The video with Scott had 7,073,063 views, good for second place on the rankings compiled by Visible Measures. Renault’s “#RenaultCAPTUR” was this week’s top-ranked video with 8,201,566 views.

Kia and Land Rover also had new videos on the chart this week.

Renault
NA
This week
(True Reach): 8,201,566

Last week: 4

Audi
NA
This week
(True Reach): 7,073,063

Last week: NEW

Ford
NA
This week
(True Reach): 4,721,315

Last week: 1

Kia
NA
This week
(True Reach): 4,178,835

Last week: NEW

Hyundai
NA
This week
(True Reach): 3,310,147

Last week: 7

Kia
NA
This week
(True Reach): 2,463,235

Last week: NEW

Mazda
NA
This week
(True Reach): 2,083,153

Last week: 6

Land Rover
NA
This week
(True Reach): 1,930,006

Last week: NEW

Nissan
NA
This week
(True Reach): 1,910,706

Last week: 9

Kia
NA
This week
(True Reach): 1,664,746

Last week: RETURNEE

Source: Visible Measures

Automotive News’ Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures’ paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

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Article source: http://www.autonews.com/article/20171011/VIRALVIDEO/310119928/audi-makes-actor-think-faster

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