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Infiniti’s Customer Segmentation Solution Helped a Leading Automotive Industry Player to Understand the Buying …

LONDON–(BUSINESS WIRE)–Infiniti Research, a global market intelligence solutions provider, has
announced the release of their latest customer
segmentation study on the automotive industry
. The client, a
renowned automotive industry player, wanted to reposition their brand
strategy without compromising on their potential customers. The client
also wanted to enter new market segments and achieve better bottom-line

According to the market analysis experts at Infiniti,
“Leading automotive industry players are adopting customer segmentation
solutions to identify the most profitable customer segments and develop
a need-based and value-based segmentation scheme.”

The automotive
is in a better shape than it was a few years ago. Recent
developments in emerging markets, the accelerated rise of new
technologies, sustainability policies, and changing consumer preferences
are factors revolutionizing the automotive industry.

a free brochure
to see how Infiniti Research’s solutions can
help you.

The solution offered by Infiniti helped the client to create robust
marketing campaigns to encourage customer loyalty. The client was able
to differentiate customers based on their economic value and develop
customer segment hypothesis. Additionally, the client was able to
allocate resources efficiently and increase performance against

This customer segmentation solution provided
benefits that helped the client to:

  • Understand the needs and buying characteristics of the customers
  • Identify the marketing channels and sales channels and devise an
    effective go-to-market approach
  • To know more, request
    a free proposal

This customer segmentation solution offered predictive insights on:

  • Understanding the product portfolios and developing focused marketing
  • Identifying lucrative opportunities and ultimately increasing revenues
  • To know more, request
    a free proposal

View the customer segmentation study here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 14+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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