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PowerSteering: 2018 Honda Odyssey Review

Before we discuss the results of our evaluation of the redesigned 2018 Odyssey, it’s helpful to understand who bought the previous version of this minivan and what they liked most and least about it.

Odyssey buyers are more often women, at 42% compared with 37% for the Minivan segment. They are slightly older in terms of median age (58 years vs. 55 years) and they are more affluent in terms of median annual household income ($128,409 vs. $106,290). J.D. Power data shows that 69% of Odyssey buyers are members of Gen X (those born 1965 to 1976) or the Baby Boomer (1946-1964) generation (vs. 54% for the segment).

Aside from the finding that Odyssey buyers are less likely to agree that they prefer to buy a vehicle from a domestic company (50% compared with 37% of buyers in the segment), they diverge from the collective of minivan buyers in several ways.

First, Odyssey buyers are more likely to agree that quality (98% vs. 90%), low maintenance costs (96% vs. 91%), and fuel efficiency (66% vs. 58%) are important to them. Among Odyssey buyers, 69% strongly agree that reliability is their first consideration in choosing a vehicle, compared with 59% of all minivan buyers.

Additionally, performance is important to Odyssey buyers, with 44% strongly agreeing that they like a vehicle that offers responsive handling and powerful acceleration, compared with 33% of all minivan buyers. They are also less concerned about owning a vehicle that stands out from the crowd (52% vs. 57%), but are also less likely to agree that a vehicle is just a way of getting from place to place (41% vs. 50%).

Buyers say their favorite things about the previous-generation Odyssey were (in descending order) the storage and space, visibility and safety, driving dynamics, seats, and engine/transmission. Buyers indicate their least favorite things about the previous Odyssey were (in descending order) the interior design, exterior styling, climate control system, infotainment system, and fuel economy.

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